When it comes to advertising, Google ads has become one of the most popular platforms that even advertisers of small businesses can utilize. In general, it is quite easy to use, but this does not mean that you won’t face any challenges along the way anymore.
In recent years, more and more features have been added to Google ads, and some of which could be overwhelming to utilize.
Make Use of Automation
Yes, Google ads now offer automation. This is the best way for you to really save time managing your campaigns.
If you make use of automated rules, you will be able to make some changes to your account. For instance, you can temporarily pause some of your ads if you want to update them. You can also schedule them to go live automatically again.
Furthermore, you also have the option to use scripts, which are quite useful if you want to get the most out of automating your Google ads. However, you must be extra careful with the codes that you are going to use as they can make or break your campaign. To avoid this from happening, you might as well utilize the different tools available online.
Analyze Your Data
At first, this will take you quite some time to accomplish, but it will actually reduce the burden on your shoulders in the long run.
You need to analyze your data so you will be able to determine what works and what doesn’t. This way, you won’t have to waste your money and time on something that doesn’t help your marketing campaign at all. Simply put, you can just eliminate them and focus on those that are performing well.
Come up With a Negative Keyword List
Another way to save time is to create a list of negative keywords and apply this across all the campaigns that you are managing. This is a lot better than applying the list to each and every campaign that you have in your account.
Know Your Priorities
The platform offers tons of data that could be quite overwhelming at first sight. This right here is something that could take hours of your time. So instead of trying to process all the numbers or graphs that you see in your account, you can just set it up in such a way that only the needed information will show. This will also help you in making decisions later on.