Media Literacy is the knowledge of how to “read” messages and general content from the media that includes magazines, TV, advertisements, movies, popular music, general computer knowledge, video games, and the Internet. Media Literacy provides massive opportunity options as mentioned below.
Engagement and motivation.
The lifestyles of young people are so entrenched in media and technology which opens up the wider real and virtual world for easier understanding. Failure of embracing the media resources risks a lot in outdating most services and occupations that have existed for long. Teenagers utilize social and digital media literacy to varying degrees although it is evident that the majority of the teenagers utilize it to shape the form and the convenience of their work and desired tasks. More than 70% of the general population employ media literacy on nearly all the jobs they do. Besides teenagers, it’s found out that all organizations commonly use media literacy inform of the vast ICT resources to solve their tasks and attain their objectives quickly and easily. The media and the internet provide easy-to-work-with tools that make working and solution of problems easy.
Enhanced modes and tools of communications.
Facebook has been the most influential online social media tool that is the most commonly used by teenagers. This is because of the connection that it provides to its users. One can conduct business and dealings through Facebook conveniently despite the location. Advertisements created can also reach a wide number of people, not through Facebook alone, but also the other popular social sites, therefore, providing much more effect compared to manual advertisements.
Easy accessibility to information.
Communications and Information can also be easily distributed to people through media equipment, and this has promoted interactivity. Real-time communications are also enabled through sending of emails and Short Message Services (SMS) and other contemporary ways.
Media literacy also complements ways to improve cultural integration. It widely fits in on most of the activities of a country that support general, cohesive and integrated thinking that unify people with different cultural backgrounds. It also advocates for comfortable coexistence and public participation. This is because media literacy offers faster-evolving learning opportunities and experiences that better the opportunities of attaining success. In most of the major countries like the USA, media and ICT provides opportunities that involve the young together with teenagers who would considerably possess no connections with youth services. It’s also proven that social media for communication is also quite effective purposely via increasing face to face time that enhances improved attendances.
Traditional conformity on media improvement.
Learner-centered reforms have worked on building education to be more humane as it was traditional, this is because of the progressive pedagogical ideologies that work towards strengthening certain traditional teaching methods. Most current materials and technological improvements provide power to most of the traditional teaching methods and modes of lectures. This strengthening is by the providence of competitive learning structures that necessarily enable constructing a pedagogy that precisely does not depend upon personal experience, but on the other hand, critiques it.